In an effort to promote inclusive labor policies for the population and to recognize sexual diversity, national and international companies and corporations seek to obtain the “Equity MX: Global Workplace Equality Program” certification.
The director of the Corporate Equity Program at the Human Rights Campaign Foundation, Deena Fidas, said that the adoption of non-discrimination and visibility promotion policies allows businesses to partner with key investors and promote talent mobility.
In a press conference, she stressed the importance of counting with México with the support of companies Citibanamex, Accenture, Google, Kellogg’s and Mastercard for this initiative.
She affirmed that talented workers have come to México for various jobs “and they are showing the rest of the world that equality is good for business, for México, for the United States, for global opportunities.” Then explained that to obtain this certification, the results of which will be announced in December, companies will be evaluated based on the adoption of non-discrimination policies; In the creation of groups or networks of employees or Diversity and Inclusion Councils, and in public activities to support the inclusion of the LGBT population.
The certification, she added, is based on the Corporate Equity Index, which is an annual measurement tool that shows how equally companies treat their employees and consumers belonging to that population.
Citibanamex’s LGBT Ambassador for Latin America, Liliana Iñigo, expressed the company’s respect for diversity, allowing it to position itself within the financial sector as a leading company.
The executive director of Marketing for the institution added that the company is aligned with the social and cultural changes that live the new generations.
Accenture’s director of technology, Jorge Torres, said that any company seeks talent “and if you, in the process of recruiting, put diversity as a barrier, it’s like shooting yourself in the foot.”
The event was also attended by the Google Marketing Solutions manager and Diversity ambassador for Google Mexico, Delfina Grossi, among other personalities.